CAMPAIGN & CONTENT DESIGN

CREATIVE DIRECTION · GRAPHIC DESIGN · PHOTOGRAPHY · SOCIAL MEDIA STRATEGY

Selected campaigns translating live productions into cohesive digital identities through art direction, photography, graphic design, copy, and platform strategy. Across this body of work, I helped grow McCallum Fine Arts Academy’s social audience from a few hundred followers to more than 7,000 while increasing production visibility, engagement, and attendance.

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Grand Hotel: The Musical

Art-directed a digital campaign inspired by late-Weimar Berlin, combining Art Deco geometry, cinematic silhouettes, and a restrained palette to reflect the tension between glamour and collapse. The campaign extended the production’s visual world across promotional graphics and social storytelling.

The SpongeBob Musical — Pilot Production for Broadway Media Distribution

Directed a full digital rollout for one of the musical’s first productions outside Broadway and the pilot production for Broadway Media Distribution. Working within Nickelodeon brand guidelines, I photographed the cast, created original Photoshop composites, and developed a saturated Bikini Bottom–inspired campaign spanning daily posts, behind-the-scenes content, student features, and audience engagement.

Clue: Live on Stage

Built a character-led campaign using the franchise’s signature color system to connect costume, scenic, lighting, and promotional design. Created during the pandemic, the campaign positioned the outdoor production as a safe and exciting return to live theatre and supported a sold-out run.

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Copy of Copy of Free! People are free! How can a fee enslave us.png

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Urinetown: The Musical

Developed a campaign blending Depression-era documentary imagery with the political theatricality of The Cradle Will Rock and The Threepenny Opera. Original photography, Photoshop compositing, typography, and copy established a cohesive identity that introduced audiences to the production’s satirical world before arrival.